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David Sparks (MacSparky)

In a world where technology is increasingly conspiring to steal our focus and attention, my goal is to teach you how to be more productive with Apple technology. I want to help you achieve what is most important to you and enjoy your life at the same time using technology instead of becoming another one of its victims. Pretty much everything I make points at that North Star. I believe in this message so much that I’ve staked my livelihood on it.

Featured Post

Why I’m Updating the Productivity Field Guide

Hi Friend, The 2026 Productivity Field Guide launches later this week. Before it does, I wanted to share why I spent so much time on this new edition. The response to the Productivity Field Guide over the last few years has been fantastic. When people tell me how it changed their lives, it’s truly humbling. I love hearing the roles and Arete concept finally gave them a compass. But I kept hearing the same questions: “What do I do when I keep falling short of my Arete?” “How do I stop saying...

A MacSparky Dispatch Hi Gang, If the rumors are true, 2026 is shaping up to be one of Apple’s most interesting hardware years in recent memory. According to the rumor mill, Apple has five all-new products in the pipeline: a foldable iPhone, augmented reality glasses, a HomePod with a touchscreen, home security cameras and a video doorbell, and a more affordable MacBook. That’s a lot of new territory for our favorite fruit company. I’m genuinely optimistic about all of it. Let me tell you why....

A MacSparky Dispatch Hi Friend, In productivity, we worship efficiency. The fastest way to clear an inbox. The most automated way to track a project. The most frictionless method to organize our lives. I’m going to suggest something different. When it comes to your goals and plans, efficiency is the enemy. I learned this the hard way last year. Trying to be hyper-efficient, I dictated my quarterly review and used AI to organize the text into a structured plan. The resulting document was...

A note from MacSparky Hi Friend, For several years now, I've been getting back into woodworking. It's a hobby I love, but through 2024, I kept running into the same problem: I never felt like I was getting enough time in the shop to actually make things. During my regular reviews, I'd look at my role as a creative person and feel disappointed. I was talking about woodworking more than I was doing it. By the end of 2024, the gap between intention and action had grown so wide that I genuinely...

A Note From MacSparky Hi friend, There's a lot of head-scratching going on outside Apple right now with all the management changes over the last few weeks. Many of these changes were predictable. As people get older, they tend to retire and want to spend some of their Apple wealth enjoying life. John Giannandrea's departure was also predictable, given the public criticism following the problems with Siri. The only real surprise has been Alan Dye. The reaction from the cheap seats has been...

Hi Friend, If I have a superpower, it's probably this: I'm immune to social media. It's been years since I've used Twitter or any Twitter-like app. (I know the name has changed but the last time I used it was long before that.) I've never gotten hooked. Never felt that pull to scroll. Never lost hours to the feed. Until last month. I decided to give Instagram a real shot. Just to see what all the fuss was about. I figured maybe I'd been missing something. The algorithm was terrifyingly good....

Hello Friend, Too often, we treat speed as the primary goal in optimization. Faster is better! While modern technology and automation offer countless ways to accelerate our lives, the question we need to ask is: should we? There are times when delay is a feature, not a bug. Going slower has its own benefits, giving you more time for consideration and intentionality. It’s also a satisfying way to occasionally give the finger to the modern world and its relentless demands. I’ve recently begun...

Hi Friend, The most interesting part of launching the Apple Productivity Suite Field Guide? Watching people discover they've been working too hard. Here's what's happening: Someone running five different productivity apps went through the course and realized the Apple apps are good enough and everything already talks to each other. They consolidated to three apps in a weekend. "I spent more time managing my productivity system than being productive," they wrote. "Now I just... work." Another...

Hello Friend, Apple has been quietly building a complete productivity ecosystem into every device you own. But without proper guidance, these apps feel basic, disconnected, and underpowered. The Apple Productivity Suite Field Guide reveals the hidden 80% of Apple's productivity suite (Notes, Reminders, Calendar, and Freeform) that transforms free apps into a system that rivals anything you can buy. Use Code APSLAUNCH for 10% off for a limited time. Apple Productivity Suite Field Guide - Pro...

Hi Friend, I’ve been thinking about the idea of the creative act and how it inspires joy in humans. I recently watched a documentary about a group of jazz musicians who were lamenting how no one is really willing to pay them what they’re worth. Club owners barely compensate these musicians, so why don’t they just take jobs digging ditches or doing something else more stable? I think the answer lies in the joy of creation. As humans, I believe when we are creating, we are being our most...