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Gang, Mark Gurman delivered more Siri news this week, and I'm left with the same feeling I've had for over a year now: equal parts hope and frustration. Here's the picture as it currently stands. Apple is planning two separate Siri overhauls, releasing months apart. The Spring Update: iOS 26.4 The first update arrives with iOS 26.4, expected around March or April. This is the non-chatbot version built on a custom Google Gemini model running on Apple's Private Cloud Compute servers. The goal here seems straightforward: finally cash all those checks Apple wrote at WWDC 2024. Remember those promises? Siri that understands personal context. Siri that can find the book recommendation your mom texted you. Siri that works across apps instead of being confined to one at a time. Features that were supposed to ship with iOS 18, then got pushed to “later,” then pushed again to 2026. The Fall Overhaul: iOS 27 Then, just a few months later at WWDC 2026, Apple plans to announce an entirely different approach. This one is codenamed “Campos,” and it's a full chatbot experience. Think Claude or ChatGPT, but baked directly into your iPhone, iPad, and Mac. Voice and text inputs. Persistent conversations you can return to. The works. Craig Federighi, Apple’s software chief, has previously expressed skepticism about chatbot interfaces, preferring AI that’s “integrated into everything you do, not a bolt-on chatbot on the side.” But competitive pressure from OpenAI and others seems to have changed the calculus. Why Two Versions? This is where I get frustrated. Releasing two fundamentally different versions of Siri months apart doesn’t inspire confidence. The first version sounds like something they cobbled together just to say they kept their promises. I'd almost prefer they skipped it entirely and focused all their energy on the chatbot. Why This Matters I've been critical of Siri over the last decade. Every year Apple makes promises it can't keep. They so often promise it’s fixed only to have our hopes dashed on the rocks of reality. And yet I continue to believe that a smart model on our Apple devices, with access to our local data, where everything stays local and private or runs through Private Cloud Compute, could be one of the best implementations of AI we’ve seen. Think about who this could help. I spent 30 years practicing law. I know firsthand how many professionals are locked out of these AI tools because the privacy story isn’t good enough. Apple could change that. And for the rest of us? We're not particularly excited about sharing our personal information with giant AI companies either. A truly private assistant that actually knows your life without selling it to advertisers? That’s the dream. Apple is uniquely positioned to deliver this. They have the hardware. They have the ecosystem integration. They have the privacy infrastructure. They have over 2 billion devices that could benefit. But they have yet to prove they can actually ship it. Where I Am Right Now I currently use Siri where I can, but that's very limited. I get far more use out of Claude than I do Siri at this point. (Claude’s recent Cowork feature is shockingly impressive.) That’s not where I want to be. I want the assistant built into my devices to be the one I reach for first. The Bottom Line All of this feels like it's coming to a boiling point. We’ve all been patient with Apple for years now. It’s time for Apple to prove whether or not they can pull this off. Let’s hope that in six months, Apple has finally answered the call. Your pal, David P.S. Do you want to help me out? Why not recommend this newsletter to a friend? Read this post on macsparky.com Fantastical’s Hidden Superpower (Sponsor) This week's sponsor, Fantastical, has been my calendar app for over a decade now, and I keep finding new ways it saves me time. Last week I got a message from a non-nerdy friend who started using Fantastical about a year ago. He wasn't calling to talk about calendar sets or natural language parsing. He wanted to rave about the email forwarding feature. My friend sings in a choir, and his inbox is constantly flooded with rehearsal schedules, concert dates, and last-minute venue changes. He used to spend time manually creating events for each one. Now he just forwards those emails to Fantastical and the app does the rest. The feature works exactly as you'd hope. Fantastical provides you with a unique email address. Forward any email containing event details to that address, and the app parses the date, time, location, and other relevant information, then creates a calendar entry automatically. It handles confirmation emails, webinar registrations, flight itineraries, dinner reservations, and yes, choir rehearsals. I use this constantly. Whenever someone sends me an email with event details, I don't open my calendar app and start clicking through date pickers. I just forward the message and let the robot handle it. The event shows up on my calendar, synced across all my devices. What makes this particularly useful is that it removes friction from a task that's easy to procrastinate. We've all had those emails sitting in our inbox that we meant to add to the calendar but never got around to. Forwarding takes two seconds. The mental overhead disappears. Fantastical works across Mac, iPad, iPhone, Apple Watch, and even Windows now. If you've been looking for a calendar app that actually thinks about how you work, give Fantastical a try. |
In a world where technology is increasingly conspiring to steal our focus and attention, my goal is to teach you how to be more productive with Apple technology. I want to help you achieve what is most important to you and enjoy your life at the same time using technology instead of becoming another one of its victims. Pretty much everything I make points at that North Star. I believe in this message so much that I’ve staked my livelihood on it.
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A MacSparky Dispatch Hi Friend, Apple Creator Suite Icons Apple announced Creator Studio this week, bundling Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage along with enhanced versions of Pages, Numbers and Keynote into a $130/year subscription. My feelings are mixed. Every time Apple rolls out a new subscription, I get a little leery. The company's increasing focus on services revenue feels like a slow drift away from the traditional model: make great hardware,...