In a world where technology is increasingly conspiring to steal our focus and attention, my goal is to teach you how to be more productive with Apple technology. I want to help you achieve what is most important to you and enjoy your life at the same time using technology instead of becoming another one of its victims. Pretty much everything I make points at that North Star. I believe in this message so much that I’ve staked my livelihood on it.
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David Sparks (MacSparky)
In a world where technology is increasingly conspiring to steal our focus and attention, my goal is to teach you how to be more productive with Apple technology. I want to help you achieve what is most important to you and enjoy your life at the same time using technology instead of becoming another one of its victims. Pretty much everything I make points at that North Star. I believe in this message so much that I’ve staked my livelihood on it.
A note from MacSparky Hi Friend, For several years now, I've been getting back into woodworking. It's a hobby I love, but through 2024, I kept running into the same problem: I never felt like I was getting enough time in the shop to actually make things. During my regular reviews, I'd look at my role as a creative person and feel disappointed. I was talking about woodworking more than I was doing it. By the end of 2024, the gap between intention and action had grown so wide that I genuinely...
A Note From MacSparky Hi friend, There's a lot of head-scratching going on outside Apple right now with all the management changes over the last few weeks. Many of these changes were predictable. As people get older, they tend to retire and want to spend some of their Apple wealth enjoying life. John Giannandrea's departure was also predictable, given the public criticism following the problems with Siri. The only real surprise has been Alan Dye. The reaction from the cheap seats has been...
Hi Friend, If I have a superpower, it's probably this: I'm immune to social media. It's been years since I've used Twitter or any Twitter-like app. (I know the name has changed but the last time I used it was long before that.) I've never gotten hooked. Never felt that pull to scroll. Never lost hours to the feed. Until last month. I decided to give Instagram a real shot. Just to see what all the fuss was about. I figured maybe I'd been missing something. The algorithm was terrifyingly good....