Hi friend,

There's a lot of head-scratching going on outside Apple right now with all the management changes over the last few weeks. Many of these changes were predictable. As people get older, they tend to retire and want to spend some of their Apple wealth enjoying life. John Giannandrea's departure was also predictable, given the public criticism following the problems with Siri.

The only real surprise has been Alan Dye. The reaction from the cheap seats has been mixed. The more traditional press sees this as another feather in Mark Zuckerberg's cap as he continues to poach Apple employees. Apple fans aren't necessarily sad to see Alan Dye leave.

I'm somewhat mixed on that. I think Alan Dye and his team did a good job on visionOS but a subpar job on the Mac over the last few years. (My wife is still giving me grief over her Safari tabs all looking the same.) I have to admit, when I heard he'd left, I felt a general sense of relief. Not that he's the villain, but perhaps it's time to turn over UI design to someone else at Apple.

The bigger picture is all the hand-wringing that takes place when Apple gets management changes. My advice: cool your jets.

In a prior life, I was a business attorney and represented many companies. None of them were Apple's size, but I can say that in all those years, I never saw anyone leave who couldn't be replaced by someone else who may have had a different view on things, but was still able to keep the company on track and, with a little time, maybe even improve things.

If Apple could survive Steve Jobs leaving, they can certainly survive these changes. So, as an outsider, don't get too upset as Apple changes management. It will always happen, and it will continue to happen.

The bigger question should be: what is the overall company ethic toward its products and customers? And do they care enough about you and the things important to you for you to continue caring about them?

Your pal,

David

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