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In a world where technology is increasingly conspiring to steal our focus and attention, my goal is to teach you how to be more productive with Apple technology. I want to help you achieve what is most important to you and enjoy your life at the same time using technology instead of becoming another one of its victims. Pretty much everything I make points at that North Star. I believe in this message so much that I’ve staked my livelihood on it.
THE MACSPARKY DISPATCH Hi Friend, Right now, the frontier AI models are, at best, getting $200/month from AI consumers. And Sam Altman has said publicly that OpenAI loses money on every one of those subscriptions. The compute bills are just that large. Apple is doing something entirely different. At WWDC this year, they started making the case for local AI. Not with a frontier model of their own. They don't have one, and they're not trying to win that race. What they did instead was double...
THE MACSPARKY DISPATCH Hi Friend, I spent the last month setting up a new community for the MacSparky audience. I'm not going to walk you through the build today. That's a piece for another week. What I want to tell you about is where the actual decisions came from. I worked through option after option. Names, structures, pricing, rooms, access tiers, onboarding flow. By the end I had a draft set labeled A through H. Yes, eight versions. I went in deep. Claude was useful for a lot of that....
THE MACSPARKY DISPATCH Hi Friend, I got beta access to the new Siri AI and the first thing I asked was, “Can you check the weather for where I’ll be this weekend?”. I’m going on vacation. I never told Siri that. It read my calendar, figured out I’d be in Hawaii, and gave me the forecast. Old Siri would have read me the weather at home, or handed me a list of web results and wished me luck. That one answer tells you most of what changed. For years, the truth is that Siri made a fine kitchen...